January 2024 — Present
Website Designer & Developer
Canature WaterGroup Canada Inc. — Remote, Ontario
- Managed 24+ websites across 7 brands for a $100M+ revenue multinational water treatment manufacturer
- Built all new websites for 4 brands — site transfers, Cloudflare DNS, Cloudways hosting, design, and redirect strategy
- Engineered centralized document link management system using Firebase, reducing update overhead from 25+ manual changes to a single source update while eliminating missed links and improving accuracy
- Designed and delivered custom store locator widget using Firebase and Google Maps API, representing $3,800/year in third-party licensing savings
- Redesigned microsite co-branding from blended to mosaic architecture, preserving brand identity across dealer microsites while improving UX and advertising ROI
- Led DNS migration from Netfirms to Cloudflare across key brand domains
- Managed GA4, Google Search Console, Google Tag Manager, and Microsoft Clarity across full brand portfolio; set up GA4/Ads conversion tracking for dealer microsites
- Built and deployed 13+ dealer microsites on GoHighLevel via template snapshots; managed dealer onboarding system
- Launched product video library across brand websites with YouTube integration; led Vimeo-to-YouTube migration; managed 3 YouTube channels
- Managed Cloudways hosting infrastructure, Zapier automation workflows, and Algolia search
- Managed 20+ Google Forms with complex multi-stage approval chains, interpreting business needs, building new forms as required, and troubleshooting workflow issues
- Conducted PIPEDA cookie compliance, accessibility (AODA/WCAG), and copyright law research across all brand properties
- Liaised with third-party data syndication partners for product data management across 30,000+ cell datasets
- Managed webinar registration platform supporting 650+ registrations; produced design work using Adobe Creative Cloud
September 2021 — January 2024
Full Stack Developer
Devlift Media Inc. (Dentsu) — London, Ontario
- Contributed to GM's EV Live platform, a real-time 2-way video call system serving dealerships nationwide, as part of a 40-50 person engineering team in close partnership with Dentsu
- Developed real-time brand-to-brand call transfer logic, enabling seamless routing of live video sessions across GM brands (Chevrolet, Buick, GMC, Cadillac)
- Developed and maintained serverless backend services via Firebase Cloud Functions; validated API routing and behavior using Postman
- Implemented real-time monitoring and alerting infrastructure on Google Cloud Platform, routing critical system notifications to engineering channels
- Built authentication and authorization systems including two-factor authentication and granular database security rules
- Participated in code reviews, managed work via JIRA, and collaborated with UX/UI designers to translate design specifications into production interfaces
May 2020 — September 2021
Freelance Web Developer
Branden Kerr Development — Waterloo, Ontario
- Built client websites using WordPress, React, and Node.js; managed content updates and website performance
June 2019 — February 2020
Co-founder
Neighbour (Tech Startup) — Waterloo, Ontario
- Won 1st place at 2019 Hacking Health Hackathon Waterloo — $2,500 in funding + $4,000+ in brand deals
- Built solution addressing social isolation in elderly populations; designed Figma wireframes for React web application
- Conducted market research and stakeholder interviews with neighborhood officials to inform product strategy
April 2019 — February 2020
Field Service Technician
Integrated Market Solutions Inc. — Cambridge/Hamilton, Ontario
- Troubleshot and resolved on-site connectivity, signal, and hardware issues
- Installed and configured residential cable TV, internet, and home phone services for customers
April 2017 — January 2019
Direct Marketing Agent, Sales
Bell Canada Inc. — Toronto, Ontario
- Ranked top 5% of sales agents nationally in a highly competitive sales organization
- Coordinated weekly with team on sales tactics, product knowledge, and emerging features